Travel

The travel market is becoming more focussed with participants looking to maximise revenue in the most profitable areas of their businesses. Whereas many companies provide lots of different holiday destinations, hotels and flights, in reality many niche products are proven to be unprofitable and this has led to travel operators and agents alike changing their marketing strategy.

This will lead to "remnant" inventory as each of these companies turn away customers that have contacted them in order to make their holiday arrangements.

LeadX operates a trading platform that puts buyers in touch with sellers. Put simply, if a customer telephones a travel operator's call centre and they no longer provide cruise holidays then the customer is turned away. The LeadX model enables the seller to help the customer by transferring them to a company, which provides holidays of the type the customer is looking for. The seller will benefit from the revenue that lead generates as well as providing the customer with an alternative solution and the buyer will benefit from dealing with a targeted lead and so is likely to reduce their cost per acquisition.

Being an open exchange, the more valuable your lead, the more you will receive for it.

LeadX has extended its platform capability to include holidays separated into the initial following groups:

Having already provided real value to the insurance market over the last two years, LeadX is set to make a similar impact on the travel industry.

Exchange Types