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Insurance

Insurance

General Insurance

We are currently trading Home, Car and Life insurance leads, for 90% of the General Insurance market place. Buyers purchase leads pre-matched to their criteria, whilst Sellers monetise sales leads that may normally go to waste.

Case Study

A major General Insurance client was looking to create an extra revenue stream by trading their non-converted web quotes and inbound telephone calls, using the revenue to acquire more suitable applicants matched with the products they offered.

LeadX provided a fully scalable turnkey solution which included:

  • Handling both non converted web quotes and live calls into their contact centre
  • Trading over 90% of wastage via their call centre and over 30% of wastage via the web
  • Providing fully profiled postcode specific leads matching their underwriting footprint
  • Contacting all quotees within 24 hours of the original application, passing suitable candidates back to the underwriting team and trading non suitable applicants via the LeadX platform to other Insurance companies capable of offering a competitive quote.
  • Providing an alternative option to customers and fulfilling the customer journey

The service resulted in:

  • Returning customers who want to proceed with the original quote but for one reason or another did not complete the quote on the day
  • Customers who want another quote can be transferred to another insurer
  • Customer is left feeling satisfied that they were dealt with fairly, even if the company they originally applied to could not offer a competitive quote
  • Lowered Cost Per Acquisition and maximized revenue potential from expensive marketing campaigns
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