Advertising
LeadX is a realtime trading platform which allows publishers and advertisers to trade in realtime.
The Concept
- A trading platform which will allow the seamless exchange of remnant inventory from publishers to advertisers in real time.
- An environment where the market dictates the prices.
- A transparent exchange where all available inventory is centrally traded.
Why do we need an exchange?
- Online advertising is growing but more and more inventory is going unsold!
- No central location where publishers and advertisers can trade, in real-time.
- Lack of profiling or targeting of inventory, mainly sold blind!
