About Us

Here's how it works

Any marketing campaign generates a proportion of responses that - for reasons such as pricing, criteria or customer demographics - cannot be converted. Rather than allow these potential customers to go to waste, LeadX provides an open market where sales leads can be bought and sold in real time, while still 'hot'.

It's a win-win situation. Sellers turn waste leads into a source of revenue, buyers purchase leads pre-matched to their criteria. Best of all, the market determines the price. Costs simply reflect supply and demand for that specific lead type at that precise time.

Live exchanges - before the customer goes cold

The unique offering of LeadX is an internet based software platform that allows a lead to be seamlessly transferred from an organisation that can't fulfill it to one that can.

The organisation selling the lead explains to the customer that they cannot help them, but they can put them through to a company with a product better suited to their needs. The call is then transferred to LeadX where it is recorded, stored and transferred on to whoever is offering the best price for that lead. The transfer is done at the touch of a button, with an electronic voice guiding the customer through a process that lasts seconds.

If an organisation prefers to receive leads in the form of data (names and contact details), voice or a mixture of both, that's no problem. What's more, the system automatically handles all the legal processes linked to compliance, automatic express consent and data protection.

Exchange Types